ICO Seeks Views on New, Privacy-Friendly Approach to Online Advertising
The Information Commissioner’s Office (ICO) has launched a public call for views that could influence the future of online advertising in the UK. The proposals aim to strike a balance between preserving user privacy and enabling businesses to maintain revenue streams. This consultation relates specifically to how the ICO enforces Regulation 6 of the Privacy and Electronic Communications Regulations (PECR). This regulation currently requires websites to obtain user consent before storing or accessing data used for online advertising technologies. A Risk-Based Alternative Approach The ICO is inviting input on a potential shift towards a risk-based enforcement model, which could allow [...]







