VAT on Amazon Fees from 1 August 2024
Starting 1 August 2024, Amazon will begin charging VAT at 20% on selling fees for UK vendors. This change results from a shift in the legal entity responsible for charging these fees. Previously, fees were billed by Amazon Services Europe S.a.r.l (ASE), which didn't have a UK establishment, making the fees subject to the VAT reverse charge procedure. However, from 1 August, fees will be charged by Amazon EU S.a.r.l (AEU), which has a UK branch. Consequently, AEU is required to apply VAT at 20% to these fees. VAT-registered vendors can reclaim the VAT, following the usual partial exemption rules. [...]