Is “996 culture” Working Culture Relevant to Your Business?
The BBC has published an in-depth piece on “996 culture” – the practice of working 9 am to 9 pm, six days a week. Although many of the case studies focus on US technology companies, there are clear takeaways for UK business owners. Below are some of the key themes that stood out. The Attraction of 996 The article explores AI start-ups in the US that openly promote 70-hour working weeks, often drawing in young, ambitious employees who regard long hours as a badge of honour. Some firms even set out these expectations in their recruitment material. 996 culture is [...]







