New funding announced to help UK communities showcase local traditions
Airbnb has launched a new £1 million “Best of British” fund, supported by VisitBritain, to help communities and small tourism businesses transform local customs and traditions into memorable visitor experiences. The fund, which offers grants of up to £100,000, aims to support local businesses in developing experiences that celebrate Britain’s culture, heritage and creativity – from centuries-old customs such as maypole dancing and cheese rolling, to regional food, music and arts events. This initiative comes in response to research indicating that, although many holidaymakers are eager to discover authentic local experiences, half of UK adults have never participated in a [...]







