CMA Proposes New Rules to Give Businesses More Control Over Google Search
The Competition and Markets Authority (CMA) has announced a series of proposed measures designed to improve fairness, transparency and choice for businesses and consumers using Google’s search services in the UK. Google accounts for more than 90% of general search queries in the UK and attracted over £10 billion in UK search advertising spend last year. As a result, any changes to how its search services operate could have a significant impact on the way businesses promote themselves online. In October 2025, Google was designated with Strategic Market Status (SMS). While this designation does not imply wrongdoing, it does give [...]







